This project represents a growth engine — a system designed to live inside the Insights Hub of an e-commerce or online platform business, enabling a data-driven and actionable approach to Revenue Operations.
The engine is built as a locally deployed data pipeline that runs a full lifecycle of user understanding:
Raw Events (Google Analytics external source)
→ Feature Engineering (static and dynamic SQL transformations)
→ Local PostgreSQL
→ Unsupervised ML User Segmentation
→ API layer that serves processed user data to this website.